Social media marketing is a digital marketing strategy that involves using social media platforms to promote products, services, brands, or ideas. It has become an integral part of the overall marketing mix for businesses and organizations due to the widespread popularity of social media platforms such as Facebook, Instagram, Twitter, LinkedIn.

Platform Selection: Choose the social media platforms that align with your target audience and business goals. Different platforms cater to different demographics and types of content.

Content Creation: Create high-quality, engaging content that resonates with your target audience. This can include text, images, videos, infographics, and more. The content should be tailored to the specific platform and its format.