Affiliate marketing is a performance-based marketing strategy in which a business rewards individuals or other businesses (affiliates) for driving traffic or sales to the business's products or services through the affiliate's marketing efforts. It is a mutually beneficial arrangement where the business gains increased exposure and sales, while affiliates earn commissions for their promotional efforts.

Affiliate Partnerships: Affiliates sign up for the affiliate program offered by the merchant. They receive unique tracking links or codes that they can use to promote the merchant's products or services.