CRM & ERP Web Application Enterprises began investing in software tailored to their particular needs: product planning, manufacturing, shipping in addition to sales, marketing, customer service, and payment processing. Enterprise resource planning software consolidates company data that is accessible for key functions across the enterprise from the supply chain to warehousing to distribution to order fulfilment to account. Customer relationship management and is a phrase used to describe all aspects of interaction that a company has with its customer, whether it is sales or service-related. CRM software to create marketing campaigns, view a customer’s entire of history of interactions with your business and use it to streamline daily business and sales tasks.