Display advertising refers to the practice of placing advertisements on websites or other digital platforms, typically in the form of banners, images, videos, or other graphic content. These ads can appear in various locations on a webpage, including above or below the content, in the sidebar, or in between paragraphs.

Display advertising can be purchased through a variety of channels, including direct placement on websites, programmatic advertising platforms, and social media advertising networks. The cost of display advertising can vary depending on factors such as the size and placement of the ad, the targeting parameters, and the bidding strategy used to acquire ad space.